Position: Email Content and Marketing Specialist

Focus On the Family Africa is looking for an Email Content and Marketing Specialist to Join our Communication Department Team who works to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

Job Responsibilities

  • Work closely with Focus US cultivation team to secure right content.
  • Responsible for Managing Daily Operations of the Web Content and Email Cultivation Channel, Email Content Production, Contact Calendar, Content Strategy Development, List Management, Segmentation, Development, Deployment, Testing and Optimization, Analytics and Reporting and other marketing related responsibility.
  • Measure, Analyze and report on results to drive actionable insights.
  • Own the email content calendar, reporting, testing strategies, and content creation processes from start to finish.
  • Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics.
  • Work closely with communications team to identify our target email audience and grow our email list, using particularly placed sign-up forms and content throughout the larger website.
  • Ensure all content, including articles, video series, PDF downloads and audio content are loaded on website for access from email link.
  • Track and communicate results, success metrics and recommendations for improvement.
  • Ensure emails follow industry standards and privacy policies.

Required Qualifications:

  •  Bachelor’s degree in marketing or similar relevant field preferred.
  • 3+ years of Marketing experience with focus in Digital Marketing.

Competencies and Skills:

  • Experience in Digital Marketing – Online Metrics and analytics tools.
  • Experience in Email Marketing, email Channel expertise such as CRM Management, responsive and creative/ technical Design, deliverability, list Segmentation, and Best Practices.
  • HTML Skills and HTML editor tools experience and photoshop required.
  • Excellent report writing and data analysis to drive improvement.
  • Excellent Project Management and Organizational Skills with an ability to prioritize and manage multiple projects simultaneously.
  • Strong commitment to collaboration and Ideation- ability to work a variety of teams to bring Campaign elements to life.
  • A self- starting Attitude – ready to seize opportunities to make impact without needing to be told.
  • Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.

Character/Spiritual:

  • Lives with integrity derived from Biblical values and demonstrates standards of conduct that meet or exceed company and/or legal requirements.
  • Consistent witness for Jesus Christ and maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus.
  • Adheres to the Standard of Moral Conduct and Statement of Faith.
  • Upholds Focus on the Family’s ministry in prayer.

Application details:

Kindly send a detailed CV with all references. All application should be emailed to jobs@fotf.co.za. For enquiries regarding the position contact HR Department – Lethumusa Phoswa on 031 716 3300. The shortlisting process will only start once the application due date has been reached.

All applications will be treated with strict confidentiality! Closing Date: 31 August 2023.